Eat Right, Be Out of Sight!:

Eat Right, Be Out of Sight!:

Eat Right, Be Out of Sight!:

Eat Right, Be Out of Sight!:

Eat Right, Be Out of Sight!:

Eat Right, Be Out of Sight!:

I think the problem is not the fast food or quit eating meat. I believe the problem is that we don't eat correctly. Furthermore, the advertisements and the media have a big responsibility with this disorder, so I agree with your analysis, and I hope the funny lady inspires us to change our bad eating habits.

Sexy and Pleasure within reach of Hamburger

http://www.youtube.com/watch?v=X8nJKa13sBo

Carl’s Jr. promotes the message that the meaning of eating one of their hamburgers “is not just a piece of meat,” but it has an exquisite gourmet flavor to produce pleasure. That is the sublimate message they want you process. The video begins with the scene of a market on a street in a cosmopolite city as New York with fresh fruit, vegetables, and spices surround a beautiful, sexy, and sophisticate women walking through that. Music plays and she starts to tell us about her love for the food... meanwhile, a label appeals with her name “Padma Lakshmi, author/ culinary expert.” At the same time, she mentions “after traveling over the world to write cook books... she tasted every flavor imaginable...,” then, she is “feeling” touching and smelling seeds and spices. She gets the attention of the audience with her sexy and interesting appearance addressing the attention toward Western Bacon Burger.

The target is all the people who would like to enjoy or “need” to find joy in an inexpensive meal as a fast food especially as a teenager. Because this video uses psychological manipulation with the sexual and suggestive message the effect could be dangerous especially with children or teenagers provoking obesity. The media information is powerful to influence the television viewers. Actually, I want to have that joy when I eat a bacon burger and a gallon of soda, but I know I will feel guilty, especially when I realize I can’t look like her after 2000 calories in one meal. That is my point. The commercial’s message is playing with the stereotype of the typical woman. Most women don’t look like her and it is not socially accepted to eat like her in the commercial. But of course the men like to have a woman like her eating a cheaper hamburger with all that glamour. This is not real and the suggestive message can destroy the self esteem of children and teenager. The value of a woman is not a piece of meat.